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Super Bowl Betting Guide - How to Bet on the 2026 Super Bowl

Super Bowl Betting Strategy, Data, Trends, and Resources for Betting on Super Bowl 56

Updated 24 Sep 2026 21+ · 1-800-GAMBLER

Last checked

On this page — 8 sections
  1. Contents of Our 2026 Super Bowl Betting Guide
  2. What Is the Super Bowl?
  3. Types of Super Bowl Bets Available
  4. How to Bet on Super Bowl 2026 – Strategy Guides and Resources
  5. Trends, Stats, and Data from the Super Bowl
  6. Super Bowl Commercials and Betting
  7. Who Cares About the Super Bowl?
  8. Bet Money on the Super Bowl Safely

It’s rare that a sporting event can masterfully bring together super fans, casual fans, and people that don’t even know what a first down is. Yes, we’re talking about the greatest day in all of football or sports, for that matter—the Super Bowl. And with over $6 billion bet annually on the game, we’d be remiss not to lead off talking about how impactful Super Bowl 2025 betting is to the entire picture.

We’ll start by talking about how to bet on the big game, break into some killer strategy about how to win those bets, run you through a laundry list of Super Bowl data, stats, and trends, and then close out with one of the greatest parts of the big game—Super Bowl commercials!

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Contents of Our 2026 Super Bowl Betting Guide

What Is the Super Bowl?

If you’re already well aware of what the big game is, go ahead and jump on to the next section. But for those of you that are new to all of this, welcome!

The Super Bowl is an annual American football contest that decides who the champion of the National Football League (NFL) is going to be. The NFL is split into two conferences, with half the teams in one conference and half the teams in the other. Throughout a system of games in the regular season and playoffs, the best team in each conference is identified. Those two best teams play each other in a single game, winner-take-all for the NFL Championship.

If you want some more basic information on the Super Bowl, check out our How to Bet on the Super Bowl Guide now.

Fast Facts About the Super Bowl

  • There have been 55 Super Bowls to date.
  • The first Super Bowl was held in 1967 in Los Angeles, California.
  • The original name of the Super Bowl was the AFL-NFL World Championship Game.
  • The New England Patriots and the Pittsburgh Steelers are tied for the most Super Bowl wins at six apiece.

SUPER BOWL 56Bet and Win Today!

Types of Super Bowl Bets Available

When it comes to betting money on the 2025 Super Bowl, the list of options you’ll find can be overwhelming. Not only do you have all of the bets you’d find in a normal NFL game, but you’re also going to have a whole host of new and exciting prop bets to take advantage of.

Here’s a quick rundown of the different ways to bet on the Super Bowl. You can expect to see each of these Super Bowl bet types for this year’s game.

Moneyline Bets

A moneyline bet is a wager on which team you think is going to win the game. It’s the most basic Super Bowl bet available. Expect to get paid different amounts based on how likely the team is to win and how the rest of the betting world chooses to bets.

Spread Bets

A spread bet is a wager on which team you think is going to outperform their expectations. The sportsbook sets a line on how many points it believes the favorite will win by. If you bet on the favorite and they win by more points than that, you win! If you bet on the underdog and they win or lose by fewer points than the spread, you win your bet!

Totals Bets

A totals bet is a wager on the cumulative number of points scored in the Super Bowl. The sportsbook sets a line on how many points it believes will be scored. If you think more points will be scored, you bet the over. If you think fewer, you bet the under. If you’re right, you win! What’s great about this wager is it doesn’t matter which team wins the game or who scores the points. It’s purely a bet on the game flow and a great way to cheer for or against both teams.

In-Game Bets

In-game Super Bowl betting is the ultimate rush for sports bettors. It’s the ability to wager on the game AFTER it’s already started. This means that as the score changes and events happen, you’ll be able to make real-time moneyline, spread, and totals bets. Depending on the Super Bowl betting site you’re using, you may have the ability after each quarter and half or after every single play!

Futures Bets

If the Super Bowl is right around the corner, this isn’t a bet you’ll be able to make. However, as long as the conference championship games haven’t been played, you can make a futures bet. A Super Bowl futures bet is a wager on who is going to win the game. Sounds like a moneyline bet? It’s similar, except you make the bet when there are more than two teams who could win.

You can make this bet as early as the end of the previous season, during the preseason, at any point during the season, or during the playoffs. The odds on each team will change based on their performance and likelihood of winning the big game.

Super Bowl Proposition Bets

Whoa! This type of bet got its own category? Yes, prop bets for the Super Bowl are ultra-deserving of their own category. A proposition bet is a wager on whether or not something will happen during the course of the game (or the festivities surrounding it).

It’s your job to bet on whether or not you think that event will happen.

And if you know a lot about real money sports betting, you’re probably saying—but I get prop bet options on every game of the year? And you would be right. However, when it comes to Super Bowl 56 betting, you get literally hundreds of different prop bets to choose from.

Some of these are strategy-based and can be a great part of a winning betting strategy. Here are a few examples of those:

  • Which player will score the first touchdown?
  • Will the first score be a field goal or a safety?
  • Will X quarterback throw for over 269.5 yards?
  • Will the team that scores first win the game?

And some Super Bowl prop bets are purely entertainment-based. While you can’t expect to gain an edge on these bets, you can’t deny how fun they are to make. Here are a few examples:

  • Will the National Anthem be over 1:53 in length?
  • Will the coin toss be heads or tails?
  • Will the halftime singer wear red?
  • What color will the Gatorade be that’s dumped on the winning coach?

[ Back to Top ↑ ]

How to Bet on Super Bowl 2026 – Strategy Guides and Resources

We say this a lot, and for good reason—real money betting is fun, but winning your Super Bowl bets is a lot more fun! Knowing how to bet is only the first piece of the profitability puzzle. Being a winning Super Bowl better requires an understanding of the game and the strategies that come with it. If you’d like to learn more about the right way to bet on the big game, check the Super Bowl 2025 betting tips and strategy resources linked below:

Free Super Bowl 56 Picks and Betting Predictions

Sometimes you just want the answers to the test—and we get that. If you’re interested in seeing how the experts are betting on Super Bowl 2025, look no further. The link below takes you to our collection of real money betting picks, predictions, and hot takes on this year’s big game. Even if you’ve already made your picks, it’s a great way to ensure you didn’t miss any angles or pertinent information that might sway the way you decide to wager.


Free NFL Picks

The very best way to become a Super Bowl expert or a Super Bowl betting expert is to look at the data, statistics, and trends. While everyone has an opinion about the games, the numbers don’t care about feelings, emotions, or who your favorite team is.

Everyone put your number nerds hats on, and let’s get into it.

Average Margin of Victory and Spread Bets

Throughout the first 55 Super Bowls, the average margin of victory was 13.91 points. 33 times the margin of victory has been in double digits, and 21 times it has been single digits. The most recent margins of victory are:

  • 2021 – 22 points
  • 2020 – 11 points
  • 2019 – 10 points
  • 2018 – 8 points
  • 2017 – 6 points
  • 2016 – 14 points

Obviously, this is good stuff to know when looking at the points spreads. Keep in mind, though, each Super Bowl is a completely new game with new teams, so historical trends shouldn’t dictate everything.

Here Are Some Great Super Bowl Stats

Super Bowl spread stats to be aware of:

  • The NFC and the AFC are 28-27.
  • Favorites are 36-18 straight up to win the game (disregarding the spread).
  • Favorites are 29-21-2 against the spread.
  • The favorites have a long history of covering the spread when they win. Only six times has the favorite won the game and failed to cover the spread. The most recent was in 2009.

Over/Under Winning History

  • The first Super Bowl didn’t have a totals bet available.
  • The over has notched out the under slightly 27-27 in the 55 most recent Super Bowls.
  • 2019 was the lowest over/under in history with a final score of 13-3 (16 total points).
  • 1995 was the highest over/under in history with a final score of 49-26 (75 total points).

Keep In Mind: That these statistics are based on the average of the lines available on the games. If you shop your real money Super Bowl 2025 betting lines and get a better side of the coin, your results will differ.

Which NFL Teams Have Won the Most Super Bowls?

Ever wonder which teams have been the most successful in the Super Bowl? If you were, we’ve got the data here to answer that question. As of this year, the teams tied for the most Super Bowl wins are the Pittsburgh Steelers and the New England Patriots. The Cowboys and the 49ers are each one win back, followed by the Packers and the Giants two wins back.

Team* Super Bowl Wins
Pittsburgh Steelers 6
New England Patriots 6
San Francisco 49ers 5
Dallas Cowboys 5
Green Bay Packers 4
New York Giants 4
Denver Broncos 3
Washington Football Team 3
Las Vegas Raiders 3
Indianapolis Colts 2
Kansas City Chiefs 2
Baltimore Ravens 2
Miami Dolphins 2
New York Jets 1
Tampa Bay Buccaneers 1
New Orleans Saints 1
Los Angeles Rams 1
Chicago Bears 1
Seattle Seahawks 1
Philadelphia Eagles 1

*Some of these teams may have won their Super Bowls under different names or from different cities.

Which NFL Teams Have the Most Super Bowl Appearances?

Sometimes it’s just an accomplishment to show up to the party. Which NFL teams have the most Super Bowl appearances to date? Surprise, surprise—it’s the New England Patriots. Will the Broncos, Cowboys, or Steelers catch up now that Tom Brady is no longer in New England? We’ll have to wait and see.

Team Super Bowl Appearances
New England Patriots 11
Pittsburgh Steelers 8
Dallas Cowboys 8
Denver Broncos 8
San Francisco 49ers 7
Washington Football Team 5
Green Bay Packers 5
Miami Dolphins 5
New York Giants 5
Las Vegas Raiders 5
Buffalo Bills 4
Minnesota Vikings 4
Indianapolis Colts 4
Los Angeles Rams 4
Philadelphia Eagles 3
Kansas City Chiefs 3
Seattle Seahawks 3
Carolina Panthers 2
Atlanta Falcons 2
Baltimore Ravens 2
Cincinnati Bengals 2
Chicago Bears 2
New Orleans Saints 1
Arizona Cardinals 1
Tennessee Titans 1
Tampa Bay Buccaneers 1
Los Angeles Chargers 1
New York Jets 1

Real Money Super Bowl Betting History

Want to learn more about Super Bowl betting over the years? It can be fun, educational, and helpful to future betting to learn about how things have gone in the past. Below, we’ve included a link to our dedicated section on the history of real money Super Bowl betting markets.

Super Bowl History ➤

Super Bowl Commercials and Betting

Hopefully, you never have to use the bathroom during the Super Bowl because any break in the action is filled with some of the best commercials we’ve ever seen. And while this guide is heavily dedicated to the Super Bowl betting side of the house, it wouldn’t feel complete without at least touching on the commercials. And did you know you can even bet on Super Bowl commercials?

From waazzzzzzzup to Alexa losing her voice to literally anything from Bud Light—yea, they’re awesome. Here’s some interesting data on Super Bowl commercials over the past few years that might help you with your Super Bowl 56 commercial bets.

Number and Length of TV Commercials During the Game

  • The average number of Super Bowl commercials since 2003 is 89 per year.
  • Total advertising time since 2003 averages 46.75 minutes per Super Bowl.
  • The average length of a Super Bowl commercial since 2014 is around 30 seconds.

Total Advertising Time and Number of Commercials During the Super Bowl from 2003 – 2026

Year Total Advertising time (in seconds) Number of commercials
2003 2,435 83
2004 2,515 88
2005 2,415 76
2006 2,655 92
2007 2,585 92
2008 2,710 84
2009 2,710 84
2010 2,870 104
2011 2,890 96
2012 2,845 78
2013 3,100 97
2014 2,955 83
2015 2,885 82
2016 2,975 96
2017 3,090 102
2018 3,080 86
2019 2,971 91
2020 2760 70

Super Bowl Advertising Revenue

A big question we hear asked all the time is how much do Super Bowl ads cost?

From 2003 – 2025:

  • The range of money earned from ads was between $130.1 million and $390 million.
  • The highest-earning Super Bowl for ads was 2026 at $449 million.
  • Ad revenues for the Super Bowl slightly declined in 2026 and 2025, dropping from $430 million in 2026 to $341 million in 2026. 2025 bounced back with a record high of $449 million.

Average Cost of a 30-Second TV Commercial

  • The average cost of a 30-second Super Bowl commercial has grown 109.77% from 2003 to 2025.
  • in 2026, the average cost of one second of ad space was $186,666.
Year Avg. Cost of a 30-Second Commercial Cost-Per-Second
2003 $2,150,000 $71,666.67
2004 $2,300,000 $76,666.67
2005 $2,400,000 $80,000.00
2006 $2,500,000 $83,333.33
2007 $2,390,000 $79,666.67
2008 $2,700,000 $90,000.00
2009 $3,000,000 $100,000.00
2010 $2,770,000 $92,333.33
2011 $2,890,000 $96,333.33
2012 $3,230,000 $107,666.67
2013 $3,720,000 $124,000.00
2014 $3,910,000 $130,333.33
2015 $4,100,000 $136,666.67
2016 $4,470,000 $149,000.00
2017 $4,700,000 $156,666.67
2018 $4,370,000 $145,666.67
2019 $4,510,000 $150,333.33
2020 $5,600,000 $186,666.00

Who Cares About the Super Bowl?

In this section, we’ll be looking at the Super Bowl’s relevance to consumers. Who watches the game? Are there more men or women? How old are Super Bowl Fans? And More importantly who bets on the Super Bowl?

Super Bowl Relevancy by Age

Age Group Very relevant Somewhat relevant Not too relevant Not relevant at all
18-29 33% 19% 16% 32%
30-44 31% 24% 18% 27%
45-54 34% 25% 15% 26%
55-64 27% 29% 13% 31%
65+ 24% 26% 20% 31%

Super Bowl Relevancy by Gender

How Many People Bet on the Super Bowl?

We’ve said over and over that the Super Bowl is the most bet on event in all of sports, but exactly how many people on it? Let’s just say a lot!

And while we don’t have exact numbers for how many people bet on the Super Bowl Worldwide these numbers from the United States might interest you:

How Much Money Is Bet on the Super Bowl?

With so many people claiming to bet money on the Super Bowl you have to wonder just how much it all adds up to be. Again, we weren’t lucky enough to get data from the top Super Bowl betting sites or global revenue statistics, but we think the following chart should give you an idea.

Here’s a look at how much real money was bet on the Super Bowl at Nevada sportsbooks from 2004 to 2025:

Key Takeaways

  • Americans under 55 years of age are more worried about watching the Super Bowl than those over 55.
  • More men find the Super Bowl relevant than women, but even 44% of women seem to thing it’s a game worth catching.
  • Nearly 20% of Americans over age 18 admit to betting on the Super Bowl for money. That’s an estimated 26 million Americans betting money on the Super Bowl.
  • Sportsbooks in Nevada have reported amouts of over $150 million being bet on the Super Bowl. The total amount bet on the Super Bowl online and in sportsbooks around the USA is estimated to be about $6.8 billion!

Bet Money on the Super Bowl Safely

Safety FirstSafety first! Well, at least that’s what our parents told us. And when it comes to betting on the Super Bowl? They’re right. The first obvious question we get is whether betting on the Super Bowl is unsafe? No, it’s not unsafe wagering on the Super Bowl.

However, that comes with a caveat. It’s only safe to bet on the Super Bowl if you do your part to keep yourself safe. Is driving a car safe? Relatively. Is driving a car safe if you drive 130 mph in the rain with no seat belt on? Absolutely not. Just like with anything in life, Super Bowl betting stays safe when you do your part.

Here’s a link to a great article on how to bet on the Super Bowl safely. It’s a must-read for anyone who is new to betting on the Super Bowl in-person or online.

Frequently asked questions

When Was the First Super Bowl Held?

The first Super Bowl was held in 1967 in Los Angeles, California, between the Green Bay Packers and the Kansas City Chiefs.

Who Won the First Super Bowl?

The winner of the first Super Bowl in 1967 was the Green Bay Packers by a score of 35-10.

Has the NFC or AFC Won More Super Bowls?

Currently, the NFC and AFC are tied at 27 wins apiece in the Super Bowl.

Which NFL Team Has the Most Super Bowl Wins?

The New England Patriots and the Pittsburgh Steelers are tied, each with six Super Bowl wins.

Which NFL Team Has Been To the Super Bowl the Most Times?

The New England Patriots have the most Super Bowl appearances at 11.

What Kind of Bets Can I Make on the 2025 Super Bowl?

The Super Bowl has the most bets on one game you'll find at any point of the year. The most popular bets you can make are moneyline bets, spread bets, totals bets, prop bets, and futures bets.

What's the Best Bet To Make on the Super Bowl?

The best bet to make on the Super Bowl is a winning bet! All kidding aside, the easiest bet to make is a moneyline bet where you only have to choose the winner. If you're looking for a wager that you don't have to pick a winner, the totals bet is a great option to consider.

Can I Make Real Money Bets on the Super Bowl After It Starts?

Yes! The best Super Bowl betting sites offer the ability to in-game bet, which means placing a wager after the game has started. Some sports betting websites only let you bet after each quarter or after each half. However, some options let you bet after every single play!

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